Readers will appreciate Kaplan’s pleasant and personable approach to entrepreneurialism, such as his affectionately named organizational hurdles, like “Yak Yak” Factor, the “Yee Haw!” ‘Vanishing Act, “Deal Fatigue, and “staying in the game.” Kaplan writes that the book is dedicated to those who work tirelessly towards their goals and goes so far as to create visual charts of the way fatigue can affect those efforts. He says that financial freedom, being able to live a life of expression, and spending our time on the activities we enjoy is the ultimate reward.

-WA