In the first chapter of Effective Fundraising for Nonprofits, author Ilona Bray J.D. indicates that the book will skip the “traditional lectures on personal philosophy and fundraising history” to focus instead on the basics, such as the strategies of fundraising, how to assemble the right team, and to select/utilize the proper tools. Bray is a lawyer with a professional background in nonprofit fundraising. She has authored numerous how-to publications for the Nolo Company (a resource for legal and business do-it-yourself materials) on various topics, including citizenship, real estate, and management.